Platform already live
A system exists, but no longer adequately supports real-world usage.
Client case · LINK Mobile
Recovering and deploying a
field delivery platform
internationally
Mobile and back-office project for drivers, coordinators, managers and clients, under strong operational pressure, budget overruns and multi-country deployment constraints.
Field deliveryMobile & back-officeQR codeInternational rolloutOperational coordination
The solution
Link Mobile
A complete operational solution for deliveries, field coordination and real-time customer tracking.
Field coordination
Optimised missions and routes
Geolocation
Live ETA and mapping
Documents
Transport orders and evidence
Shipment tracking
Complete real-time international traceability
Digital signature
Proof of delivery and field validation
Mapping
Real-time ETA and geolocation
Coordination
Tasks, missions and documents
Starting point
A project under pressure
When I took over, the project was already under pressure: an existing platform, high expectations and mounting constraints.
Existing version
An initial platform version was already in production but no longer met requirements.
Multiple change requests
Numerous change requests were accumulating without clear priorities or a product vision.
Budget overrun
The initial budget had been substantially exceeded, putting strong pressure on the project roadmap.
Accumulated delays
Lead times were growing and undermining the planned international rollout.
Mounting tensions
Requests, budget, deadlines and decisions accumulate without a clear roadmap.
A need to regain control
Restore clarity, priorities and credible execution.
The real challenge
Regain control, refocus the product on actual usage and create the conditions for deployment at scale.
Field immersion
Understand before deciding
Before making product decisions, I observed what was actually happening in the field: delivery rounds, proof of delivery and operational coordination.
01Le Mans, France
Renault delivery rounds
Observed delivery rounds to understand the real pace, execution constraints and field friction points.
02Field validation
Proof of delivery
Analysed operational validation: delivery confirmation, field evidence and timely reporting.
03Operational coordination
Managing data flows
Understood daily mission tracking, task progress and coordination between field teams and operations.
Field insight as a foundation
This immersion enabled me to scope the product around reality: usage, constraints, proof of delivery and actual coordination.
Structure
What was structured
I established four pillars to regain project control and restore a sustainable roadmap.
Prioritising changes
Ranked requests by actual operational value to stop scope drift.
UX adjustments for real-world use
Improved mobile journeys for speed, reliability and clarity in the field.
Mobile / web / back-office synchronisation
Aligned data flows, information and touchpoints across tools.
Delivery tracking and continuous improvement
Feedback and adjustment mechanisms to accommodate business needs over time.
A systems approach
These four pillars worked together to regain control, absorb changes and sustain operational quality.
System
System building blocks
The solution stabilised around connected capabilities: field work, coordination, management and integration operate as one system.
QR code as proof of delivery
Fast, reliable scanning to validate delivery and trace every step.
Instant scanning
Field validation
Complete traceability
Delivery round coordination
Route organisation and delivery sequence management.
Route optimisation
Real-time management
Dynamic adjustments
Core
Mobile platform + back office
Command centre / orchestration
Centralised operational management and team coordination.
Overview
Team communication
Fast decisions
Tracking and traceability
Delivery monitoring and real-time reporting.
Tracking dashboards
Automatic alerts
Detailed history
Data flow integration
Connections to existing systems and data synchronisation.
Robust APIs
Two-way synchronisation
Data consistency
Results
Deployment at scale
The platform is now used daily in 70 countries, with strong adoption and confirmed operational stability.
70
pays
international rollout
4 000
utilisateurs
daily use
~0
major incident
across the deployed scope
Strong
adoption
field adoption
Global presence
70 countries · 5 continents
A platform operating internationally across varied operational contexts.
Observed practical benefits
Smoother operations across the entire chain
Natural adoption by field teams
Technical stability as usage scales
Stronger traceability of deliveries and milestones
Ability to accommodate new countries and use cases
Conclusion
A useful project is understood in the field, then structured to work at scale.
Aurèle Soyez
Real field immersion
Understand actual usage before deciding
Pragmatic decisions
Prioritise what really matters to users
Execution at scale
Structure delivery to withstand time and complexity
Have a complex operational project?
Let’s discuss how to structure, prioritise and deploy a solution that works in the field.